Rohan Gawankar
Agency PM | Systems Builder | Fast Growth Specialist
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The Challenge D2C skincare brand was stuck at £15K/month ad spend with inconsistent returns. Campaigns lacked structure, creative testing was ad-hoc, and scaling attempts crashed ROAS. No clear funnel segmentation between prospecting and retargeting.
What I Did → Restructured...
Challenge An e-commerce brand running paid ads across Google, Meta, TikTok, and Microsoft had fragmented tracking. Conversions were double-counted, attribution windows misaligned, and iOS 14+ changes left ~30% of purchases untracked.
Solution Rebuilt their measurement stack:...
Built graph-based identity resolution engine processing millions of records with 95% match accuracy
The Challenge
Breach data investigations required manually connecting scattered identity fragments across millions of records. Analysts spent hours tracing relationships between...
The Challenge A 4-location US restaurant chain with 42K customers was bleeding money on acquisition. 80% of budget went to ads, yet only 17% of diners returned. Over half their base had gone dormant.
Goal: Build loyalty without increasing ad spend.
What I Did
→ Segmented 42K...
