Contra - A professional network for the jobs and skills of the futureChallenge An e-commerce brand running paid ads across Google, Meta, TikTok, and Microsoft had fra...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Rohan's avatar
Multivox logo
Rohan Gawankar
• Dec 7
Challenge An e-commerce brand running paid ads across Google, Meta, TikTok, and Microsoft had fragmented tracking. Conversions were double-counted, attribution windows misaligned, and iOS 14+ changes left ~30% of purchases untracked.
Solution Rebuilt their measurement stack: configured GA4 with enhanced e-commerce and custom events, deployed server-side GTM for first-party data resilience, implemented Conversions API for Meta and TikTok to bypass ad blockers, set up conversion imports from GA4 into Google and Microsoft Ads, and built a unified attribution dashboard in Looker Studio.
Impact 40% improvement in tracked conversion visibility 95% match rate on server-side event deduplication Unified attribution across all 5 platforms 30% CPA reduction through accurate optimization signals
Google AnalyticsWeb DevelopmentFacebook AdsPerformance MarketingData AnalysisGoogle Ads
Post image
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started