The Challenge A 4-location US restaurant chain with 42K customers was bleeding money on acquisiti...The Challenge A 4-location US restaurant chain with 42K customers was bleeding money on acquisiti...
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Rohan Gawankar
• Dec 7
The Challenge A 4-location US restaurant chain with 42K customers was bleeding money on acquisition. 80% of budget went to ads, yet only 17% of diners returned. Over half their base had gone dormant.
Goal: Build loyalty without increasing ad spend.
What I Did
→ Segmented 42K customers by lifecycle and behavior
→ Designed behavior-triggered email/SMS campaigns → Built automated workflows integrated with CRM
→ Created "nudge" sequences to reactivate dormant users → Set up attribution tracking for revenue impact
Results 82% increase in repeat purchases (17% → 31%) £33K additional revenue in 2 months 314 bookings attributed to campaigns 14-point lift across all 4 locations ROI positive in under 8 weeks
LoomData EngineeringData ScienceLooker StudioData VisualizationPython
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