Roberto De Simone

A little more about the inspiration behind Tindara.

I wanted the identity to have a connection to Tindari, Sicily. The Madonna di Tindari statue was the starting point for the symbol, while Sicilian decorative patterns inspired the graphics around it.

For the colors, I chose...

A little bit of Sicily in a coffee brand.

This is Tindara, a brand identity and packaging project inspired by Tindari and the Madonna di Tindari. I wanted that connection to be part of the design, while keeping it contemporary and easy to use across the whole brand.

Sharing a few...

A closer look at the packaging I designed for Pure Pet.

The dog illustrations were one of my favorite parts of this project. I wanted them to bring some personality to the range, while keeping the labels simple and easy to read.

Do you have a favorite character?

Today I’m sharing something a bit different from packaging. This is the brand identity I designed for ALVA Industries, a Norwegian company developing electric motor technology.

I wanted it to feel modern and clear, but not too cold or impersonal. It’s a technical field, of...