Razia Bano

This conversation happens almost every week:

"Google Ads doesn't work. I tried it."

"Can I see your search terms?"

"My what?"

And that's usually the whole story.

Most business owners aren't bad at ads. They were just never shown where to look.

They set it up, hope for the best, watch...

A $10 lead can cost you more than a $100 lead.

Sounds wrong?

Look at what happens after the lead comes in.

The $10 lead doesn't answer.

The $10 lead isn't qualified.

The $10 lead never buys.

Meanwhile, the $100 lead becomes a customer.

So don't ask:

How cheap are my leads?

Ask:

“How much...

40 conversions. 0 useful leads.

Sounds impossible?

It isn't.

Your Google Ads can count the wrong actions as conversions.

And once that happen

Google starts finding more people who do that.

Your dashboard looks better.

Your business doesn't.

Before you celebrate a higher conversion...

How much should I spend on Google Ads?

That's usually the wrong first question.

Ask this instead:

How much is one new customer worth to my business?

Because a $30 lead can be expensive.

And a $100 lead can be profitable.

It depends on what happens after the lead.

Before increasing your...