Your Google Ads can be profitable… and still waste money.
One of the easiest ways to burn ad budget?
Showing ads outside the area you actually serve.
A local business targeting an entire city or worse, an entire region can end up paying for people who are:
→ Too far away
→ Outside...
Your Performance Max campaign can look profitable and still waste money.
A good ROAS doesn't automatically mean good traffic.
When auditing PMax, I look beyond the headline number:
Where is the spend going, which asset groups are contributing, what search themes are driving...
14 days. One e-commerce account. A lot of data.
The biggest lesson?
Google Ads isn't about making more changes.
It's about knowing what to change, when to change it, and what to leave alone.
These results came from focusing on the right campaigns, the right signals, and the right...
Scaling Performance Max isn’t about blindly increasing the budget.
Scale what’s already working.
Watch CPA/ROAS.
Make controlled changes.
And most importantly make sure your conversion tracking is clean.
More budget ≠ more profit.
#GoogleAds #PerformanceMax #PPC #DigitalMarketing #GoogleAdsTips
Google Ads taught me one thing:
A business can have a great offer…
and still get terrible results.
Not because Google Ads “doesn’t work.”
Because the ad, offer, targeting, and customer journey aren’t telling the same story.
That’s where the real work begins.
#GoogleAds #PPC #LeadGeneration