1,190+ conversions. $17.70 cost per conversion.
That’s what the last 30 days looked like for one service-based Google Ads campaign.
The goal wasn’t to simply generate more traffic.
It was to make the existing ad spend work harder.
The biggest lesson?
Better optimization can...
The numbers looked good. The account wasn't.
Here's what I found after looking deeper.
A £1,500 ad spend doesn't automatically mean you're getting the best possible results.
Before scaling, I look at where the money is actually going.
→ Search terms
→ Conversion tracking
→ Devices
→...
Your customers don't care how hard you worked on your business.
Harsh?
Yes.
But that's how buying works.
They care about:
→ Can I trust you?
→ Will you solve my problem?
→ Is this worth my money?
→ Why should I choose you instead of the 10 other options?
That's why “We provide the...
Your Google Ads budget is being spent.
But is it being spent on the right people?
A campaign can look busy on the surface while quietly wasting money underneath.
That’s the part most business owners don’t see.
The real question isn’t “How much are you spending?
It’s What is your...
Your Google Ads budget doesn’t disappear. It leaks.
And most business owners don’t notice where.
You can have a good offer, a decent budget, and plenty of traffic and still lose money because:
→ Your ads trigger the wrong searches
→ Your targeting wastes budget
→ Your conversion...
