Razia Bano
Lead Generation Specialist | Google Ads
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𝗖𝗵𝗲𝗮𝗽 𝗰𝗹𝗶𝗰𝗸𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝘁𝗵𝗶𝗻𝗴 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.
Every owner loves hearing “your clicks only cost $2.”
It sounds like a win.
It usually isn’t.
Cheap clicks often come from people who were never going to buy.
The click that...
Your business doesn’t have a lead problem. It has a follow-up problem.
Form filled Monday. You call back Thursday. They already hired someone else.
The fastest business wins, not the best one.
#SmallBusiness #BusinessGrowth
M𝗼𝘀𝘁 𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘀𝗵𝗼𝘂𝗹𝗱𝗻’𝘁 𝗿𝘂𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘆𝗲𝘁.
Not because ads don’t work.
Because they’re not ready for the customers ads bring.
The website is slow on phones.
Nobody answers the phone after 5pm.
There are 3 reviews from 2021.
So they...
𝐘𝐨𝐮 𝐬𝐩𝐞𝐧𝐭 $𝟐,𝟎𝟎𝟎 𝐨𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬. 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐫𝐞𝐚𝐥𝐥𝐲 𝐛𝐨𝐮𝐠𝐡𝐭.
Google charges you for every click.
It doesn’t care if that click came from a job seeker, someone outside your service area, an irrelevant search, or even a competitor.
You...
$1,000 can disappear from your Google Ads budget without you realizing it.
Not because your ads stopped working.
Because you're paying for the wrong clicks.
A few irrelevant searches here.
A few unqualified leads there.
Then another month passes.
And suddenly, hundreds of dollars are...