Targeted Google Ads That Generate More Plumbing CallsTargeted Google Ads That Generate More Plumbing Calls
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𝗔 𝗽𝗹𝘂𝗺𝗯𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗼𝘄𝗻𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗨𝗦 𝗮𝘀𝗸𝗲𝗱 𝗺𝗲, “𝗛𝗼𝘄 𝗺𝗮𝗻𝘆 𝗰𝗹𝗶𝗰𝗸𝘀 𝗱𝗼 𝗜 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗴𝗲𝘁 𝗺𝗼𝗿𝗲 𝗰𝗮𝗹𝗹𝘀?”
He thought the answer was hundreds. More clicks. More budget. More everything.
I told him we’d try something different.
Instead of showing his ads to everyone, I showed them only to people who needed a plumber right now.
No “how to fix a leak myself.” No job seekers. No one outside his service area.
14 days later: 79 clicks.
And 10 of those people picked up the phone and called him.
He didn’t need more clicks. He needed the right ones.
#GoogleAds #Plumbing #SmallBusiness
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