Raina Trivedi
AI-led B2B Growth Marketing Executive | SaaS & IT services
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Most B2B funnels don't have a traffic problem.
They have a leak problem.
Leads come in. Revenue doesn't follow.
The gap lives somewhere between MQL and closed-won — and most teams never find it because they're measuring volume, not conversion quality.
In 19 years running demand gen...
Most businesses are invisible to AI.
When potential clients use tools like ChatGPT, Claude, or Perplexity to find experts, they aren't just "searching"—they are asking for a recommendation. If your name isn't in that answer, you've lost the lead before you even knew it existed.
I...
Most GTM systems don't fail loudly. They leak silently — across pipeline, positioning, and conversion — until the board starts asking questions nobody can answer.
I find the leaks. Then I fix them.
Across 19+ years leading marketing at RateGain, Infogain, Qualitest, and IGT...
Independent advisory practice focused on one problem: B2B marketing that cannot prove its revenue contribution.
I provide high-impact Fractional CMO leadership for B2B SaaS and PE-backed firms that need battle-tested GTM strategy and seasoned commercial oversight without the...
This is my career story — 19 years of building marketing engines across enterprise SaaS and IT Services in UK, US, EMEA, and APAC. From content and brand through to demand generation, ABM, RevOps, and AI-integrated GTM. I made this because I believe the best way to know how...
