Independent advisory practice focused on one problem: B2B marketing that cannot prove its revenue contribution.
I provide high-impact Fractional CMO leadership for B2B SaaS and PE-backed firms that need battle-tested GTM strategy and seasoned commercial oversight without the full-time executive overhead.
Proven Performance Benchmarks:
• Cost Efficiency: Reduced content production costs by 65% via GenAI integration.
• Pipeline Acceleration: Lifted MQL-to-SQO conversions by 27% through AI-enabled targeting.
• Speed to Market: Accelerated campaign turnaround by 55%.
Core Advisory Work:
• Revenue Optimization: Identifying and plugging pipeline leaks for SaaS and IT Services firms using AI-integrated marketing operations.
• Commercial Due Diligence: Providing deep-dive GTM assessments for PE-backed B2B SaaS and IT Services transactions.
• Specialized Recovery: Post-acquisition GTM stabilization and ABM failure diagnostics/rebuilds.
• MarTech ROI: Auditing and optimizing HubSpot/CRM stacks to ensure data-led performance systems.
Industry Specializations: Quality Engineering, IT Services GTM, Travel Technology, and Enterprise AI/ML.
Academic & Expert Contributions:
• Guest Faculty: Bringing live campaign frameworks and commercial outcomes into MBA and PGDM classrooms for top-tier management institutions.
• Expert Network Consultant: A highly preferred advisor to blue-chip organizations that make informed decisions with my knowledge-on-demand services.
Let’s Talk Strategy:
• For 1:1 Expert Calls: topmate.io/raina_trivedi
• For Fractional CMO Inquiries or GTM Audits: Send a Direct Message for a custom ROI projection.
Designed LeadAI, an AI-powered prospecting SaaS platform built around lead discovery, campaign management, sales automation, AI workflows, and subscription management.
My approach combines strategic UX thinking with modern SaaS UI systems to make complex product workflows feel simple, intuitive, and scalable.
Designing lead prospecting flows that don't feel overwhelming is super tough, but this layout nailed it! As a full-stack engineer who builds AI agent workflows, seeing a UI that cleanly structures multi-step AI tasks and credit limits is super inspiring. Top-tier execution, Shasanko!.
2ME® is a marketing and experiences company built on a simple belief: every great project begins by connecting people.
We combine strategy, creativity and execution to transform ideas into experiences that strengthen brands, create meaningful connections and generate lasting impact.
The new identity reflects this vision through a bold, contemporary visual system designed to communicate movement, collaboration and presence across every touchpoint.
From campaigns to large-scale events, from digital experiences to physical activations, we create brands and experiences that people remember.