Most GTM systems don't fail loudly. They leak silently — across pipeline, positioning, and conversion — until the board starts asking questions nobody can answer. I find the leaks. Then I fix them. Across 19+ years leading marketing at RateGain, Infogain, Qualitest, and IGT Solutions, I have built and rebuilt GTM engines for B2B SaaS and IT Services companies operating across US, UK, EMEA, and APAC. The work has spanned travel-tech, digital engineering, quality engineering, AI & data analytics, intelligent automation, cloud and business process transformation — always in complex, multi-market environments where marketing is expected to prove its contribution to revenue, not just activity. I am currently seeking a senior in-house GTM leadership role in IT Services or B2B SaaS — where I can own this function end-to-end, build the team, and be accountable for the revenue outcome, not just the marketing activity. The pattern I have seen repeated across every organisation, regardless of size or geography: marketing generates noise, not signal. Campaigns run. Budgets get spent. But when the CFO asks what marketing actually delivered — the answer doesn't hold up. That is the problem I am built to solve. As an operator: I have owned multi-million dollar pipelines, led cross-functional teams across four global markets, managed 7-figure ABM budgets, and delivered measurable outcomes: → 2–4× ROI across demand programmes → 27% MQL-to-SQO improvement at IGT Solutions → $1M+ pipeline in a single quarter through precision ABM → 65% reduction in content costs through AI integration As an advisor (between mandates): I work with PE-backed B2B SaaS and IT Services companies on commercial due diligence ($100M–$500M transactions), post-acquisition GTM stabilisation, ABM failure diagnostics, and MarTech ROI optimisation. I am brought in when growth stalls, acquisitions underperform, or GTM inefficiencies are invisible to leadership. Areas of deep expertise: → B2B SaaS and IT Services GTM — India, UK, US, APAC → AI-led demand generation and Answer Engine Optimisation (AEO) → Revenue diagnostics and pipeline attribution → ABM strategy and execution across enterprise accounts → Sales-marketing-delivery narrative alignment trivediraina@gmail.com | Book a Discovery Call: https://calendly.com/trivediraina/30min