Promise Usen
Lead Generation via Paid Ads and GoHighLevel CRM
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Automated Patient Intake & Healthcare CRM Infrastructure (GoHighLevel)
Designed and deployed a custom GoHighLevel CRM backend to seamlessly ingest, track, and nurture incoming healthcare leads. This system bridges the gap between paid ads and patient acquisition by structuring data automatically for immediate front desk follow up.
Key Features & System Architecture:
1. Instant Lead Routing: Direct API integration syncing lead metadata from Meta Ads to the CRM in under 2 seconds.
2. Automated Pipeline Tracking: Configured custom status tags (e.g., 'responder') and activity logs to closely monitor the prospect journey.
3. Data Integrity & Compliance: Built a secure, centralized dashboard displaying critical contact points (Name, Email, Phone, and Timestamp) for frictionless team workflows.
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1,325+ Qualified Healthcare Leads Generated via Meta Ads ($0.11 CPL)
Executed a high performance client acquisition campaign for Essential Health, engineered to capture high intent patients and wellness prospects. By deploying a hyper targeted audience layer and laser-focused creative messaging, I bypassed broad, expensive audiences to unlock maximum conversion rates at an industry defying cost.
Key Performance Metrics:
1. Total Volume: 1,325 High Intent Website Leads
2. Cost Efficiency: $0.11 Cost Per Lead (CPL)
3. High Engagement: Scaled to 1,325 conversions from just 8,005 impressions demonstrating a massive click-to-lead conversion rate.
4. Ecosystem Integration: Seamlessly synced with a back-end CRM workflow for automated intake, automated SMS verification, and instant appointment booking.
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High Intent Google Ads Campaign Optimization (Cut CPL in Half)
Designed and managed a search and display strategy on Google Ads focused purely on capturing high intent prospects. By leveraging precise keyword matching, negative keyword lists, and robust conversion tracking, I maximized lead quality while dramatically driving down costs.
Key Results:
• Total Conversions: 6,700+ High-Intent Leads
• Cost Per Lead (CPL): $12.50 (Driving costs 50% below the $25.00 industry average)
• Total Traffic: Generated 31.5K targeted clicks from 3.8M impressions.
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High Converting CRM Setup & Marketing Automation (GoHighLevel)
To ensure maximum lead conversion, I built a custom GoHighLevel backend to capture and organize incoming leads in real time. Instead of letting leads go cold, this system automates the tracking, tagging, and immediate SMS/email follow-up sequences.
Key Features:
1. Real Time Lead Capture: Clean, centralized contact management dashboard.
2. Automated Workflows: Instant multi channel follow ups triggered the second a lead submits their info.
3. Performance: Keeps response times under 2 minutes to drastically improve booking rates for mortgage brokers.
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