High Intent Google Ads Campaign

High Intent Google Ads Campaign Optimization (Cut CPL in Half)

Designed and managed a search and display strategy on Google Ads focused purely on capturing high intent prospects. By leveraging precise keyword matching, negative keyword lists, and robust conversion tracking, I maximized lead quality while dramatically driving down costs.

Key Results:

• Total Conversions: 6,700+ High-Intent Leads • Cost Per Lead (CPL): $12.50 (Driving costs 50% below the $25.00 industry average) • Total Traffic: Generated 31.5K targeted clicks from 3.8M impressions.