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Priscila Prado Fontes
Co-founder
New to Contra
Priscila is ready for their next project!
Developed the creative direction and campaign strategy for Veras & Co., translating the brand’s identity into a cohesive visual narrative designed to strengthen desirability and recognition.
The work combined brand positioning, campaign concept development and visual direction to...
Developed the creative direction and campaign strategy for Veras & Co., translating the brand’s identity into a cohesive visual narrative designed to strengthen desirability and recognition.
The work combined brand positioning, campaign concept development and visual direction to...
A selection of brands our team has collaborated with across fashion, beauty, lifestyle, aviation and premium consumer markets. From emerging labels to global names, these experiences shaped the strategic, creative and commercial expertise we now bring together at Awish Lab.
Launch strategy and creative direction for Maxior Joias’ Instinto collection, positioning the brand around craftsmanship, exclusivity and desire. The campaign reached 1.2M+ people, achieved an 8.7% engagement rate and contributed to the collection selling out within 72 hours of launch.
Brand experience and experiential marketing for Stella Artois, part of Marcella’s previous work before co-founding Awish Lab. This project reflects the strategic and creative expertise she now brings to the lab, creating brand experiences designed to build connection, recognition and lasting impact.
