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Developed the creative direction and campaign strategy for Veras & Co., translating the brand’s identity into a cohesive visual narrative designed to strengthen desirability and recognition.
The work combined brand positioning, campaign concept development and visual direction to create a distinctive fashion-led presence while maintaining consistency across every touchpoint.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A logo is one thing. Giving it a whole personality is another. 👀
I picked a few of my branding projects to show what happens beyond the logo.
First, the logo on its own. Then, the full visual identity: colours, typography, graphic elements, patterns, packaging, and all the little details that make each brand feel like itself.
Because I don't want a logo to just look good sitting on a presentation slide. I want to see what it can become when it gets out into the real world.
Every project has a different story, personality, and visual direction. And that's probably my favourite part of brand design: figuring out how to turn one initial idea into a whole visual language.
Swipe through and meet the logos, then their bigger personalities. ;)
A logo is the starting point. The fun really begins after that.
Clever use of the lightning bolt in the EMS logo!
Pawpal - Pet GPS Tracker Mobile App UI Design 🐾
🐾 Pawpal - Keeping Your Best Friend Close
A playful yet practical mobile app concept designed to make pet tracking feel simple, reassuring, and engaging. Pawpal brings together real-time location tracking, activity insights, and a friendly visual experience built around the bond between pets and their owners.
Special attention was given to:
• Bold orange accents, rounded UI elements, and a warm, pet-friendly visual identity
• Intuitive GPS tracking screens with maps, distance indicators, and clear location updates
• Personalized pet profiles featuring large photography and essential activity information
• Light and dark interface variations with consistent visual hierarchy
• Engaging success screens, activity charts, and walk summaries that make everyday pet care more enjoyable
The result is a friendly, modern mobile experience that balances useful tracking features with a little personality. Every screen is designed to make important information easy to find while keeping pets at the heart of the experience.
Have an idea for a pet care or lifestyle app? Let's bring it to life together! 🧡
Designed a warm and inviting promotional poster for Bloom Storia Cafe. Focused on cozy cafe vibes with fairy lights, tropical leaves, and appetizing food presentation. The goal was to highlight their signature burger, iced coffee and fries while keeping the brand elegant with gold typography. Created for social media and in-store print promotion.
Warm string lights and the leaves framing the burger give it real cafe atmosphere, and the gold script stays readable on the wood. Would you add the offer straight onto this layout for a story version?