From a simple skincare concept to a complete AI UGC ad!!

I wanted to see how far I could take a simple skincare UGC concept using AI.

I started with the character, making sure her face, skin tone, body shape, hair and overall appearance stayed consistent throughout the video.

Then came the fun part building the story scene by scene.

From the opening skincare hook, to walking into the bathroom, cleansing, rinsing, moisturizing, applying eye serum, and finally showing the finished look, every scene had to connect naturally to the next.

Once the visuals were ready, I edited everything together in CapCut, worked on the pacing, added a conversational voiceover, and turned the individual AI generated scenes into one complete UGC style video.

A lot goes into making AI UGC feel believable. It’s not just generating pretty images, it’s the consistency, storytelling, editing and little details that bring the video together.

AI Character Creation | AI UGC | Scene Generation | Storytelling | Video Editing

Very nice

I never believed in staying in one design lane.

Over the last few years, I moved across the full spectrum: • Branding taught me systems how a mark survives across every medium. • Packaging taught me physical detail real print constraints, paper stock, and dieline tolerance. • UI/UX taught me structure frictionless navigation and user behavior. • Web design taught me how to connect the entire journey from shelf to screen.

Instead of keeping these disciplines in silos, I brought them together into a unified personal archive.

A few years of learning, building, and refining now in one place: 👉 https://saurabhhsharma.netlify.app/

I love how you connect branding to packaging and UX—the idea that a mark has to survive every medium is so true. The case-study grid makes that range feel tangible without losing the thread.