Polina Pasechnaia
Visual designer working across branding, editorial and digit
ActivForce: Meta ad campaign concept
A small ad set for ActivForce, a handheld device that measures strength and range of motion for physical therapists. The idea is "From Manual to Measurable": two 1:1 feed ads as an A/B pair (illustration and product) plus a Stories version...
YouTube True Crime visual Identity & branding: I developed a concept visual identity for true-crime creator Gabulosis, starting from her existing imagery and the magnifying glass as the main visual cue.
I first sketched the logo by hand, then manually refined it into a custom...
Check it out Just joined Contra, so this is my first post here 👋
Would love a little support on my first publication.
Recently I worked on the visual direction for Welltory, a US health-tech startup, developing branding across App Store creatives, editorial content, social media...
Recently finished working on illustrations for in-app feedback screens for an educational app.
The tricky part was recreating an AI-generated character style, but making the visuals feel more playful and consistent while working with pretty detailed references.I also redesigned a...
