Check it out (https://contra.com/p/YLNggQPZ-welltory-visual-concept-development) Just joined Cont...Check it out (https://contra.com/p/YLNggQPZ-welltory-visual-concept-development) Just joined Cont...
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Check it out Just joined Contra, so this is my first post here π
Would love a little support on my first publication.
Recently I worked on the visual direction for Welltory, a US health-tech startup, developing branding across App Store creatives, editorial content, social media and motion.
The challenge was to make health data feel less clinical and more human, clear and emotionally engaging.
KalotΔs PuΕ‘ynas, a gated quarter of modern houses.
I created the identity and the website. A wordmark that joins modern and classic, a deep blue and cream palette with four steps of blue, kalotespusynas.lt where buyers choose their house plot by plot, and everything the sales team hands over on site.
Looks great! What about readability though?
Text seems low contrast to me. Although I have a poor vision and most things seem too small and low contrast to me.