Pixel One Design

The strategic challenge for the full website was sequencing. A logistics leader landing on this page may understand the problem Augie solves but not yet understand what AI actually does for their team day to day.

Each section was built to answer one specific question in the order...

The hero had to introduce Augie to an audience that has never encountered this kind of AI before without overwhelming them in the first three seconds. The decision was to lead with typography and trust rather than features. Large type states the value clearly. Eight...

Augment is a B2B SaaS brand design project for an AI automation platform built for the logistics industry. Augment built Augie, an AI agent that works with brokers, freight operators, and carriers individually on their own workflows. Pixel One designed the brand identity from...

Augie has no fixed interface of its own. It lives inside whatever system a logistics team already runs, which created a specific design challenge: how do you show something visually when the product has no fixed home?

The answer was to build abstracted UI that puts the brand...