Philip Rusev

You don't need a redesign. You need Activation.

Most founders think UX is about "look and feel." At the early stage, it's actually about traction.

Two places where a design lens actually moves the needle:

→ Discovery: Understanding the "why" so your PMF is clear.

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The tools are getting smarter. The judgment still has to come from you.

AI can generate a dozen wireframes in seconds. It can't tell you which one respects the user's mental model — or when the whole brief needs questioning.

After years in product design, that's the part I find...

In 2026, the gap isn’t visuals - it’s judgment. AI can generate decent UI in minutes, but it can’t prioritize what to ship or what to kill. If your designer’s only superpower is being "fast in Figma," they’re competing with an algorithm. A senior partner doesn't just...

Design systems often break under the weight of manual maintenance. In 2026, I’m bridging that gap by using Claude as a logic-engine for Figma. From generating semantic token structures to auditing complex variables, this pairing transforms the unglamorous work of system...