Philip Rusev
AI-First Principle Product Designer | Complex Saas B2B
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You don't need a redesign. You need Activation.
Most founders think UX is about "look and feel." At the early stage, it's actually about traction.
Two places where a design lens actually moves the needle:
→ Discovery: Understanding the "why" so your PMF is clear.
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Design systems often break under the weight of manual maintenance.
In 2026, I’m bridging that gap by using Claude as a logic-engine for Figma. From generating semantic token structures to auditing complex variables, this pairing transforms the unglamorous work of system...
Good vs. Great: The 7 Traits of Elite Designers
Ask. They never assume; they lead with questions.
Balance. Craft, strategy, and insight—without compromise.
Expand. They ignore the job spec to do what’s needed.
Narrate. They don’t just design; they captivate and influence.
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