A hot take in branding: Should premium always play it safe?
We recently explored two contrasting creative directions for a premium carpet and home décor brand based in Jaipur, India.
Moodboard 01: Challenges category conventions with a maximalist, editorial approach. Inspired by visual journals, printed matter and the stories objects carry.
Moodboard 02: Embraces familiar premium codes. Neutral colours, conventional logo forms and spacious layouts that let the products take centre stage.
Both serve a purpose, but the brand's core idea is “Stories Worth Keeping.”
Which direction would you remember for a brand that sells more than objects, but the stories behind them?
Elegance is in the details. Every brand has a story to tell.
Excited to share our Jewelry Brand Design project! This concept explores how thoughtful design can transform a jewelry brand into a visual experience that feels elegant, memorable, and timeless.
From the visual identity to the overall presentation, we crafted every detail with intention to create a brand that captures attention and leaves a lasting impression.
Let’s talk design! If you were building a jewelry brand, would you go for a minimalist and timeless look or a bold and luxurious aesthetic? Tell us your choice in the comments!
Title: Proper Form — Brand Identity & Visual Language
A brand identity for Proper Form built around a more modern, movement-driven take on recovery and healthcare.
The visual system extends the logo into a complete language through color, typography, imagery and layout, creating a consistent identity across different brand touchpoints.
Created by Lepisov Branding in collaboration with @Creative Mints