Patrycja Biała

Meet Patrycja

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People say copywriters should write lightly. A shame that lightness takes so much work.
Before I write, I read — research, data, other people's words. Then I figure out who's reading and what they bring with them to the text.
And at the end, I cut. The first draft always loves itself too much.
If you made it this far, the lightness worked.