Patricio Campos
UX-driven websites that convert users into business growth.
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Designed and migrated the digital experience for Raw Active Behavior, a functional fitness studio in Irapuato. The project transformed its website into a clear booking funnel, integrating BoostApp, preserving SEO through a Wix-to-WordPress migration, and setting up analytics with GA4, Hotjar, and Microsoft Clarity.
Reviewing an educational project I worked on a while ago, I realized something we often overlook when designing a website. We tend to assume everyone browses under the same conditions and has the same access opportunities, when the reality is much more diverse.
But what happens...
