VSL for a Landing Page: Video Editing to Attract More Clients
Zharko Petrovic
Goal: Create an engaging VSL (Video Sales Letter) for AbsoluteVisuals.com landing page to promote their services
Sound Design
Improved audio quality
Added sound effects and music to make video more engaging
Motion Graphics & Animations
Created custom animations to explain complex concepts
Added visual and text effects to emphasize key points
Basic Editing
handling 2 camera angles
choosing the best shots based on quality of delivery
color grading and color correction
removed mistakes, pauses and background noise
Thumbnails
Created 2 thumbnails for YouTube allowing to A/B test for best results
Bonus: Script Optimization & Storytelling
Reviewed the script to ensure clarity, engagement, and persuasion
Applied the H-AV-E formula (Hook, Add Value, Engage) to maximize audience retention
Structured the VSL to guide viewers toward taking action
Thumbnail 1
Thumbnail 2
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Posted Apr 3, 2025
The VSL is edited in a way to captivate and convert visitors. How I did it: - Basic video editing - Motion graphics and animations - Sound design - and more!
