VSL for a Fitness Coach: Video Editing to Attract More Clients
Zharko Petrovic
Goal: Create an engaging VSL (Video Sales Letter) for Fitness Coach's landing page to promote their services
Sound Design
Improved audio quality
Added sound effects and music to make video more engaging
Added AI voice to read out testimonials
Motion Graphics & Animations
Created custom animations to explain complex concepts
Added visual and text effects to emphasize key points
Implemented b-roll (extra footage to enhance the story)
Basic Editing
choosing the best shots based on quality of delivery
color grading and color correction
removed mistakes, pauses and background noise
Bonus: Consulted and Helped with Camera Setup
Client had no experience recording videos, so I helped him setup his iPhone to record
Provided the client with tips on how to have a better delivery and record efficiently
Bonus: Script Optimization & Storytelling
Reviewed the script to ensure clarity, engagement, and persuasion
Applied the H-AV-E formula (Hook, Add Value, Engage) to maximize audience retention
Structured the VSL to guide viewers toward taking action
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Posted Apr 4, 2025
The VSL is edited in a way to captivate and convert visitors. How I did it: - Basic video editing - Motion graphics and animations - Sound design - and more!
