RUN DMC & JMJ for Adidas x Sneakers & Stuff

Role: Director, Photographer & Videographer

Project: Create a 60-second video that highlights the generational value that hip-hop icons RUN DMC and JMJ have provided for Adidas and culture. Additionally, provide world-class photo assets that target and present a youth-driven mindset.

Solution: Wrote a powerful narrative around the generational impact JMJ's legacy has left through his two sons and his newborn grandson.

Execution: Shot this multi-camera piece alone. Equipment included Sony FX6 and Sony A7R V.