Director of Brand Marketing for Okayplayer
Spenser Hartung
/Project: Revitalize a ten-year-old online shop and reignite its existing audience.
Role: Director of Brand Marketing
Solution: Create a unique and bold strategy that aligns with the ethos of the original blog from the early 2000s while encouraging Gen Z and millennials to shop as well.
Execution: Redesign the site, marketing, products, and the overall scope of what the OKAYshop meant to its audience. Build out custom programming that tells a story and creates a real connection with the audience.
Results: Over 300% growth year over year in revenue, grew the online community to over 100,000 email subscribers, and created a workflow and process that continues to build on the original ethos. Marketing comms outperformed industry standards with open rates over 45% and CTR's over 2.0%.
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Posted Nov 8, 2024
Revitalized a ten-year-old online shop and reignited its existing audience to grow the store over seven figures in revenue annually.
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Okayplayer.com
