/Project: Revitalize a ten-year-old online shop and reignite its existing audience.

Role: Director of Brand Marketing

Solution: Create a unique and bold strategy that aligns with the ethos of the original blog from the early 2000s while encouraging Gen Z and millennials to shop as well.

Execution: Redesign the site, marketing, products, and the overall scope of what the OKAYshop meant to its audience. Build out custom programming that tells a story and creates a real connection with the audience.

Results: Over 300% growth year over year in revenue, grew the online community to over 100,000 email subscribers, and created a workflow and process that continues to build on the original ethos. Marketing comms outperformed industry standards with open rates over 45% and CTR's over 2.0%.