Role: Head of Branding, Marketing, Design, and Business Development Initiatives for Jam Master Jay's, a legacy marijuana brand that delivers premium products in custom patented packaging. Work directly with the estate to ensure quality and creative credibility is held to the highest standard.

Project: Launch a cannabis brand in multiple states with unique marketing and packaging for each.

Execution: Co-led production for an immersive experience with Burton Snowboards and A$AP Ferg, bringing new exposure to snow sports through personal connections and digital awareness, helping to lay the foundation for programming still used today. Additionally, hosted launch events in LA, NYC, Detroit, and Boston.

Results: Sold over 50,000 units across five states, working with manufacturers, distributors, and growers in each state to ensure safety and legal compliance. Partnered with industry leading companies like Cookies, GAGE, Lemonade, Native Roots, and many others.