Canary provides fun, accessible ways to ditch single-use plastic items in one of our home’s biggest pit stops: the bathroom.
We wanted Canary to proactively demand attention in contrast to the current market that was content with a minimal, soft brand presence — unintentionally (or intentionally?) exuding a certain elitist gatekeeping of exclusivity to the cause.
Posted Apr 21, 2023
Brand strategy and design including brand narrative, identity and style guide, illustration and packaging consulting.