Homies is a fee free pet minding community connecting pet owners with trusted, vetted people in their neighbourhood.

Led the MVP website project across client communication, requirements, creative direction, design coordination, revisions, and delivery. Defined the website structure, customer journey, messaging, and overall digital direction in Figma, focusing on community trust, simple user journeys, and clear calls to action.

Worked closely with the design and development team to shape a friendly, approachable MVP experience that clearly communicates the Homies community model, token system, and key user actions.