Nuovaderm Beauty is a skincare and beauty tech eCommerce brand focused on Dr. Pen devices, cartridges, derma stamps, and skincare products.

Led the project across client communication, requirements, creative direction, project direction, revisions, and delivery. Defined the customer journey and storefront direction in Figma, covering product discovery, collections, product pages, bundles, trust sections, educational content, and the purchase flow.

Worked closely with the design and development team to translate the approved direction into a polished Shopify storefront, ensuring the final experience aligned with the brand positioning, customer journey, and business goals.

Tools: Figma · Shopify Expertise: Web Strategy · E-commerce Strategy · Project Management