REKS | Shopify Migration and UX Enhancement

A US-based sunglasses brand known for sports-specific eyewear (golf, ski, everyday use) needed a scalable, conversion-friendly Shopify store to replace their outdated WordPress site. Beyond performance and reliability, the site had to support complex product logic—like prescription-only items—and a seamless UX for customization and checkout.

Migrate the full store from WordPress to Shopify

Transform complex product structures into intuitive user flows

Rebuild PDPs with prescription-based gating logic

Prepare modular sections for A/B testing

Deliver a clean, modern front-end aligned with the brand’s positioning

The team included a Senior Project Manager, 3 Full-Stack Shopify Developers, a Manual QA Specialist, and a Designer. We collaborated over several months using:

Tech Stack: Shopify, Node.js, SCSS, jQuery, Klaviyo

UX Flow: Tailored for both DTC and prescription-based purchase

Modules: Built-in newsletter signups, FAQ tabs, and multi-tiered collections

PDP Design: Interactive sliders, color selection, and tailored FAQs per product

We also built a layered homepage experience featuring:

Dynamic Hero with sale callouts & tabbed navigation

Discount modules with quick access to filtered collections

Animated FAQ section designed for mobile UX

Legal, Support, and Company pages — optimized for SEO and trust

One of the biggest challenges was designing a prescription upload flow that feels natural, not obstructive. We implemented conditional logic that only prompts users when needed, keeping the rest of the journey frictionless.

Though the site is still evolving, the Shopify store is live and delivering:

A smoother, faster, more intuitive customer journey

Higher engagement with collection pages and product filtering

Increased trust via clear UX around warranties, returns, and prescriptions

The client now has a scalable foundation for future CRO experiments and international expansion.