PID Floors | Shopify Store Redesign

A US-based home design retailer needed a full redesign of their Shopify store to better reflect their premium positioning. While the product catalog was rich and thoughtful, the user experience lagged behind. The client wanted a more intuitive layout, modern visuals, and a better way to help customers envision how the products would fit into their homes.

Elevate the UX and UI to match industry-leading design standards

Improve discoverability of blog content, portfolio work, and product pages

Create a unique feature for real-time product visualization inside users’ homes

Enhance engagement across editorial, community, and partnership pages

Working collaboratively with the client, we delivered a comprehensive redesign covering:

Hero Slider Homepage: A modular homepage designed as a visual slider linking directly to featured articles, services, and offers

“Imagine It” Tool: An immersive feature allowing users to upload a photo of their room and preview how woodblock products would look in context

Modern Filtering + Comparison: Enhanced product catalog UX with filter logic and side-by-side visual comparison

Newsletter & Account Personalization: Registered users gain access to exclusive events, personalized content, and discounts

Educational Hub: A “Resource Lab” offering tutorials, online classes, and a searchable design knowledge base

Partnerships Page: A dedicated space for architects, designers, and contractors to connect with the brand

Parallax Portfolio + Storytelling: Visual storytelling via parallax effects and a strong “Our Story” brand narrative

Clean, editorial layouts across blog and news pages

Intuitive navigation via action tabs and anchor links

Personalized user profiles unlock special features and access

UX writing refined to drive clarity and emotional connection

Higher conversion through improved product discovery

Greater retention via personalization and education

Differentiation through the "Imagine It" visualizer and branded editorial content