Estrella Organics Brand Identity Development

I developed the brand identity for Estrella Organics, a skincare line designed for women who embrace softness, purity, and inner radiance. This project was created for a client who envisioned a clean, modern look with feminine energy at its core.

Using a fresh apricot and white palette, I built a brand that feels luxurious yet grounded in nature. The visual identity is soft but confident — perfect for skincare products that aim to "unleash your inner goddess."

From logo development to brand voice and packaging guidance, I crafted every element to reflect elegance, wellness, and simplicity — helping the client connect deeply with their audience through both beauty and meaning.

I designed a logo that embodies the brand’s natural elegance and feminine energy. At the heart of the logo, I integrated a subtle icon that represents growth and beauty ,reinforcing the brand’s mission to help women reconnect with their inner goddess. The color palette of apricot and white keeps the identity soft, pure, and inviting.

Estrella Organics was a brand-new startup when I began the design process. Since launching with the new identity, the brand gained traction through word-of-mouth and social media. The cohesive design system gave the brand instant credibility, helping it stand out in a competitive beauty market. It now has a consistent look and feel across packaging, social platforms, and future marketing.