Rula Fruit Branding and Packaging Design

This is a branding and packaging project I worked on for Rula Fruit — a bold, fruit-based drink that’s all about health, flavor, and natural goodness. I wanted the design to immediately capture attention and communicate freshness through every element, from the logo to the can.

Rula Fruit stands for more than just a drink — it’s a lifestyle. The brand is rooted in real ingredients, vibrant energy, and healthy choices. It’s for people who want to feel good about what they consume, while still enjoying something delicious and uplifting.

My goal was to design a visual identity that feels clean, fresh, and instantly recognizable. I chose green and orange to represent health and fruitiness, added organic elements like leaves and fruit shapes, and made sure the brand name "Rula" stood out front and center for lasting recognition. I also wanted to create packaging that looks modern on the shelf and tells a clear story at first glance.

Through this design, the brand gained a consistent, professional identity that stands out in a competitive market. The clean and vibrant look helped Rula Fruit connect with its target audience faster, build trust, and appear shelf-ready and retail-friendly. It gave the product a visual confidence that matched its real, healthy ingredients.