Creative Direction | Campaign Shoot
Mariia Malko
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Posted Sep 8, 2025
Conceptualized and led the campaign, assembled and managed a team, logistics and on-set dynamics, and delivered high-quality video content for the luxury brand.
Picture yourself stepping into your next big event, your Giarité bag sparkling brilliantly, drawing all eyes to you. It's not just about looking great; it's about feeling incredible and knowing you stand out.
With Giarité, every event becomes a grand affair, and you, its shining star.
THE GRAND AFFAIR campaign positions our model as a celebrity caught in candid, glamorous moments, capturing the essence of a luxury lifestyle adored by Giarité audience.
I developed and refined the campaign's concept, assembled and coordinated a top-tier creative team, managed all aspects of the shoot, handled logistics and on-set dynamics, and produced high-quality, shareable video visuals promoting the luxury brand.