Bordò: High-End Bar Brand Concept Development

I conceptualized and developed Bordò, an imaginary high-end bar, as a brand concept for a client who wanted to visualize his next business in the hospitality sector. The mini deck became a visualization of a brand creation, positioning, and visual strategy.

The goal was to test how far imagination and creative marketing can take a brand before it even exists in reality.

Through a research of current trends in aesthetics, style, and hospitality; as well as timeless, strong, emotionally resonant themes, I came up with a secret bar positioned as a darkly indulgent, cinematic experience — 'not sweet, not bitter.'

Sultry, mysterious, upscale — built on deep Bordeaux red, noir shadows, velvet textures, and cinematic film grain, drawing inspiration from noir, femme fatale archetypes, and gothic themes.

The visual strategy included AI-generated visuals, both photos and videos, as a pre-launch campaign.

The project helped the client understand how they can build a cohesive brand world from scratch, inviting people into its realm long before its launch. With AI tools used to simulate photorealistic campaign content, we tapped into mystery-led positioning and cult brand psychology.