Content Writing: Thought Leadership White Paper Project

At a previous company, I prepared a White Paper on Eliminating Complexities in Global Year-End Payroll. I researched, wrote and designed the White Paper from start to finish, incorporating knowledge on the niche B2B HR services segment that the company was serving in the APAC region.

I also worked on their blog, writing on a range of HR topics including HR tech, payroll and engagement. All blogs are SEO optimised.

As a result of this work, website traffic quadrupled and lead generation increased x30 for the company in a niche space.