Content Writing: Thought Leadership White Paper Project
Balqis Osman
At a previous company, I prepared a White Paper on Eliminating Complexities in Global Year-End Payroll. I researched, wrote and designed the White Paper from start to finish, incorporating knowledge on the niche B2B HR services segment that the company was serving in the APAC region.
I also worked on their blog, writing on a range of HR topics including HR tech, payroll and engagement. All blogs are SEO optimised.
As a result of this work, website traffic quadrupled and lead generation increased x30 for the company in a niche space.
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Posted Jul 10, 2023
Wrote and designed White Paper for an HR services company to position client as an industry leader. Increased website traffic and lead generation.
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