Business Strategy Project: Market Reentry Proposal

Balqis Osman

Brand Strategist
Business Strategist
Worked with the client, a home-grown, natural beauty brand, to prepare a business and strategy proposal for market re-entry by raising investment. Performed market research, compiled and analysed company sales and cost performance over a 5 year period and prepared a 1-3 year financial forecast for the company.
Strategy proposal included marketing and branding strategy for the first year of market re-entry, as well as product pipelines.
This proposal secured the required investment for the client.
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