Brand & Growth Strategy: Rebranding & Growth Proposal for F&B
Balqis Osman
Brand Strategist
Business Strategist
Client is an established F&B brand serving nutritious, plant-based meals in Malaysia. They were looking to take the brand to the next level.
I performed market research and designed a growth strategy for the brand including including funnel expansion through social media and product line diversification. The proposal included a rebranding suggestion to align with the new growth strategy.
Client onboarded the new growth strategy for their 2023 financial year and have seen an increase in lead generation.