Dockr Brand Identity Design

Dockr is a logistics-focused brand designed to embody efficiency, reliability, and modernity. The identity reflects a professional and innovative personality with a clean, industrial-inspired aesthetic. The logo combines a geometric icon with bold typography, subtly referencing modular structures and containers, symbolizing organization and flow.

For the color palette and typography, we used warm gradients paired with a strong sans-serif typeface to create a balance between approachability and precision. The identity is built for versatility, functioning seamlessly across digital platforms, product packaging, and technical documentation.