Zero — Brand & Logo Design

This project for Zero explores a minimalist and modern visual identity, perfectly aligned with its name. The process began with in-depth naming research, leading to a brand that evokes simplicity and renewal. The logo, with its clean and geometric forms, reflects a digital and innovative spirit. The chosen color palette is subtle and balanced, enhancing the brand’s elegance and accessibility. Finally, the photography adds depth to the artistic direction, blending tradition and modernity for a striking visual identity. A complete branding work that gives Zero a strong and memorable presence.