OffHill is an application designed to help users discover trail running routes. The goal of this project was to create a comprehensive branding identity around this concept. The process included in-depth work on naming, logo design, color palette selection, typography, and the creation of a hero section for the landing page. The visual identity reflects the spirit of adventure and connection with nature, with dynamic, bold elements that evoke the energy of trail running. The result is a cohesive brand that captures OffHill’s essence—inviting, modern, and aligned with the outdoor experience.