I managed the LinkedIn presence for MoneyCon, LATAM’s first major festival focused on finance, investment, and productivity. Starting from scratch, I grew the audience from 0 to over 4,000 followers in just one month, achieving over 95,000 impressions and more than 1,000 reactions. This strategic presence on LinkedIn significantly contributed to selling out 5,000 in-person tickets and over 10,000 virtual passes.

1️⃣ Content Planning & Strategy Developed a targeted LinkedIn strategy tailored to highlight event speakers, sponsors, and key content, aiming to engage a professional audience interested in finance, investment, and productivity.

2️⃣ Engaging Post & Video Creation Created approximately 20 high-impact posts and videos introducing sponsors, speakers, and lineup highlights. Each post featured compelling visuals and carefully crafted copy to clearly communicate the value attendees would gain from each speaker.

3️⃣ Community Growth & Engagement Continuously monitored audience engagement, optimized posting times, and fostered active interactions to build a community, boosting follower count from 0 to over 4,000.

4️⃣ Results-Driven Collaboration Worked collaboratively across social media platforms to ensure cohesive messaging, driving ticket sales and effectively positioning MoneyCon as LATAM’s premier finance event.

This project showcases the power of strategic LinkedIn management to rapidly build engaged communities and drive tangible results for major events.

LinkedIn Profile: https://www.linkedin.com/company/moneycon/