+150,000 Followers: Organic Instagram Growth for a Brand

For the past six months, I've led the content strategy and execution for a rapidly growing Instagram account focused on real estate education and market trends. When I joined, the account had around 135,000 followers; today, it's grown to over 150,000, with 15,000 followers gained mostly organically through consistent, high-quality content that resonates with the audience.

Creation Process

1️⃣ Content Ideation and Research

Each piece of content begins with extensive research into real estate trends, audience pain points, and platform best practices. I continually generate new ideas that educate and entertain, helping to position the account as a trusted source in the industry.

2️⃣ Script, Filming, and Editing

I write engaging scripts tailored to Instagram's dynamic format and then handle the entire production process: filming, editing, and optimizing the video to generate engagement.

3️⃣ Publishing and Performance Analysis

I oversee the entire publishing process, from captioning and scheduling to performance analysis, using data to refine future content and ensure continued growth.

4️⃣ Repetition and Scale

This workflow runs in a repeatable cycle that allows us to publish consistently while improving quality and reach. The result? A highly engaged community that grows every week.

This project demonstrates how a comprehensive content process, from research to analysis, can generate real engagement and scale a brand's presence organically on Instagram.

Instagram Profile: https://www.instagram.com/realestate.mispropiasfinanzas/