Cross-Platform Growth: TikTok + LinkedIn Strategy

In this ongoing project, I lead the content strategy for Mis Propias Finanzas across TikTok and LinkedIn — two platforms with distinct goals and audiences. While TikTok is focused on attracting new audiences through viral trends and hooks, LinkedIn is optimized for community engagement and education through storytelling and thought leadership.

Today, the TikTok account has grown to 597.5K+ followers, while LinkedIn has surpassed 68,000 followers, thanks to a complementary strategy tailored to the strengths of each platform.

1️⃣ Audience-Specific Content Planning Every piece starts with understanding platform behavior. On TikTok, we follow fast-moving trends and strong hooks. On LinkedIn, we focus on emotional storytelling and relatable insights to connect with our professional community.

2️⃣ Format Optimization We test and refine formats constantly: short cuts with high retention for TikTok, carousels and personal reflections for LinkedIn. The result? Content that fits each algorithm and audience expectation.

3️⃣ Collaborative Workflow & Analysis We treat both platforms as part of a bigger system — using TikTok to attract new eyes, and LinkedIn to deepen the relationship. Weekly reviews help us adapt to what’s working and double down.

4️⃣ Measurable Growth By staying close to our audience and agile in execution, we’ve built two thriving channels that support the business’s broader mission of financial education.

This project shows how understanding content psychology and platform-specific strategy can create sustained growth and engagement across multiple channels.

LinkedIn: https://co.linkedin.com/company/mis-propias-finanzas TikTok: https://www.tiktok.com/@mispropiasfinanzas