AI Caption Generator for Linktree

Product Designer — Web & Mobile

Led the design of Linktree’s AI Caption Generator — a smart assistant for creators to generate engaging captions and post ideas in seconds.

The feature is designed to simplify content creation by combining image recognition, topic-based suggestions, and customizable tone-of-voice presets. The product experience was crafted with creators in mind: fast, fun, and frictionless.

I was also involved in designing the public-facing landing page, ensuring the value proposition was communicated clearly and visually — while staying on-brand and mobile-friendly.

AI-powered content ideas and caption writing

Upload image → get visual-based suggestions

Choose tone-of-voice: fun, educational, inspiring

Works across Instagram, TikTok, and more

Seamless integration into Social Scheduler

Minimal input → maximum creative output

Conversational UX with instant feedback

Delightful microinteractions and tooltips

High-converting CTA structure on the landing page

Fully responsive design for mobile-first usage

100k+ captions generated in first months

Reduced time-to-post for creators by ~40%

Strong usage growth in Gen Z segment