Instagram Auto-Reply for Linktree

Product Designer — Web & Mobile

Designed the end-to-end experience for Linktree’s Instagram Auto-Reply feature — a tool that helps creators automate DMs based on specific triggers and hashtags.

The goal was to boost engagement and sales by enabling instant replies to comments or tags, while keeping the UI intuitive for non-tech-savvy users.

I collaborated closely with product and marketing teams to ensure seamless integration into both web and mobile platforms. Also contributed to the promotional landing page — highlighting feature benefits through a playful yet conversion-oriented layout.

Context-aware auto-replies triggered by hashtags or comments

Visual preview of messages before publishing

Integration into the Linktree scheduling flow

Responsive and accessible mobile-first design

User onboarding flow for creators and small brands

🚀 370,000+ views and 85,000+ total uses in the first 3 months

🧠 Boosted creator engagement with minimal friction

🧩 Seamless integration into broader Linktree Social Scheduler suite