Product Design Leadership at Plann

Lead Product Designer — Web & Mobile

Led product design at Plann, a social media scheduling platform for creators and small businesses, from early-stage to successful acquisition by Linktree in 2024.

I was responsible for the end-to-end design of the product experience — building the entire design system, creating user flows, wireframes, and high-fidelity UI for both mobile app and web platform.

Additionally, I conceptualized and delivered a marketing website that visually translated the product’s brand into a clean, conversion-optimized interface.

Full design of mobile & web platforms from scratch

Built a scalable design system used across teams

Designed smart features like Instagram Auto-Reply & AI Caption Generator

Delivered an intuitive onboarding and scheduling experience

Created the full-stack marketing website (concept → production)

Scalable atomic design system in Figma

Collaborative delivery with product + engineering

Rapid design sprints for MVP delivery

Mobile-first approach for creator-centric UX

Visual storytelling across landing pages

1M+ users reached before acquisition

Product acquired by Linktree in late 2024

Elevated Plann’s brand into a polished, trusted SaaS

Helped grow adoption across SMBs and creators globally