SMASHED Burgers is a beloved local burger joint, famous for its nostalgic flavors and simple yet perfected classics. From smashburgers and fries to strawberry shakes and onion rings, their brand is all about celebrating the comfort food we know and love.

Despite having a loyal customer base over the years, SMASHED Burgers struggled to attract younger demographics. Their brand relied heavily on word-of-mouth and returning customers, but they weren’t effectively leveraging social media to reach new audiences. Their online presence lacked:

Modern, engaging social media content that younger customers connect with

A strong visual brand identity that feels fun and shareable

Exciting promotions & viral-worthy campaigns

I developed a branded social media campaign designed to:

Showcase their food in a visually irresistible way 🍔

Increase engagement with interactive & nostalgic content

Encourage younger audiences to visit and share their experience

To bridge the gap between nostalgia and modern engagement, I blended retro diner aesthetics with bold, youthful, and playful visuals that felt social media-ready.