Happy Paws is a trusted neighborhood pet care service specializing in dog walking, pet sitting, and overnight boarding. Known for its friendly and reliable service, Happy Paws has built strong relationships with local pet owners, ensuring their furry friends receive the best care possible.

Happy Paws wanted to attract new pet owners in their local area but found that their existing marketing efforts were not generating enough leads. While word-of-mouth referrals brought in repeat clients, they needed a stronger digital presence to convert new customers. Their main challenges included:

Ineffective ad creatives that weren’t grabbing attention on Facebook and Instagram

Low conversion rates from paid campaigns due to generic messaging

Lack of a clear visual identity to make their ads recognizable and memorable

I designed high-converting ad creatives tailored for social media and Google Ads, ensuring they:

Immediately capture attention with engaging pet photography and playful messaging 🐶

Clearly communicate Happy Paws’ services and offers with simple, effective CTAs

Align with a warm, trustworthy, and professional brand identity